--- title: Lead Automation Conditions – Split Test description: A split test lets you experiment with different email content and find what works best for your automation. You can try out different subject lines, senders, etc. and see how your leads are responding. Based on the responses you can either manually ... url: "https://supportb.kinsta.cloud/docs/lead-automation-conditions-split-test/" updated: "2020-07-13" category: "FAQ: Automations" --- # Lead Automation Conditions – Split Test A split test lets you experiment with different email content and find what works best for your automation. You can try out different subject lines, senders, etc. and see how your leads are responding. Based on the responses you can either manually or automatically select the best email to use going forward. ![split test intro](http://help.leadsquared.com/wp-content/uploads/2018/08/split-test-quick-info.png)   ## Example Use Case Say you want to figure out which subject line works best for your welcome emails. Either - - "Hey, we're so glad you signed up" or - "Welcome to the family!". With split test, you can send 2 emails (one with each subject line) to your leads and analyze which one receives more opens/clicks. Based on these results, you can select one of the emails as the 'winner'. All new leads entering the automation will now only receive the email you chose as the 'winner'.   ## Prerequisites The split test feature is only available on select plans. If you want it enabled for your account, contact us at [support@leadsquared.com](mailto:support@leadsquared.com).   ## How it Works As described in the example use case section, a split test lets you send multiple emails and determine a winner based on how your leads respond. **Note:** These emails are sent to your leads in round robin fashion until a winner is determined. There are 2 ways to determine a winner - Automatically or Manually. | **Automatic Split Test** | **Manual Split test** | | --- | --- | | The winner is decided automatically by the system based on the number of email **opens** or **clicks** after a specified number of hours/days/weeks. If the number of clicks/opens are equal after the specified time, a user will have to manually choose a winner from the automation report. | The winner must be determined manually from the**automation report**after the specified number of hours/days/weeks. The specified user(s) will receive a notification to manually select a winner after the configured period has elapsed. | Once an email is selected as the winner (automatically or manually), it'll be sent to all leads entering the automation from that point onward. **Note:** You can test up to 5 different emails.   ## Setting Up a Split Test On your main menu, navigate to [Workflow>Automation](https://in21.leadsquared.com/Automation) and click **Create Automation**. 1. Select an automation trigger (**New Lead Added** and **Lead Added to List)** 2. At any point after selecting a trigger, click the expand ![expand](http://help.leadsquared.com/wp-content/uploads/2018/08/plus-icon.png) icon under any automation card and choose the **Split** **Test** condition (you may have to scroll down under the **Conditions** section to find it). 3. On the **Configure Split Test** pop-up, choose whether you want to determine the winner automatically or manually. 1. If you select the **automatically** option, choose whether you want to determine the winner based on the number of email opens or clicks. Next, set the number of hours/days/weeks you want the winner to be determined after. Finally, select the users you want to notify once a winner is determined. 2. If you select the **manually** option, choose the user(s) you want to notify to select a winner. Then set the number of hours/days/weeks you want to wait for before you allow users to select the winner. 4. Click **Save**. 5. To add more emails to your split test, click the add ![yellow add](http://help.leadsquared.com/wp-content/uploads/2018/08/yellow-plus-icon.png) icon under the split test card. 6. Click the **Edit **![pencil icon](http://help.leadsquared.com/wp-content/uploads/2018/03/Edit-icon.png) icon on each **Send Email** card to set the email content. 7. After you're done, click **Publish** on the top right corner of your screen to publish the automation. ![automation split test card](http://help.leadsquared.com/wp-content/uploads/2018/08/Automation-Split-Test.gif)   ## Determining a Winner To view the results of the split test, on the automation grid ([Workflow>Automation](https://in21.leadsquared.com/Automation)), hover your cursor over the settings ![Settings icon](http://help.leadsquared.com/wp-content/uploads/2018/03/settings-1.png) wheel and click **View** **Report**. ![view auto report](http://help.leadsquared.com/wp-content/uploads/2018/08/Automation-report.png) - If you configured the split test to **automatically** determine a winner, the winner will be decided by the system after the set period. - If you chose the manually **option**, you can view the performance of each email by clicking the stats ![statistics icon](http://help.leadsquared.com/wp-content/uploads/2018/08/stats-icon.png) icon on the **Send** **Email** card. Next, hover your cursor over the email card you want to pick as the winner and click the **Make** **Winner** option that appears. **Note:** You can't pick a winner for the split test until the configured waiting period has elapsed. Once the waiting period has elapsed, the progress indicator on the **Split** **Test** card will turn green ![split test](http://help.leadsquared.com/wp-content/uploads/2018/08/split-test-progress-indicator.png) and you can pick a winner. ![picking a split test winner](http://help.leadsquared.com/wp-content/uploads/2018/08/auto-split-test-winner.png) The winning email will now be sent to all leads who enter the automation from this point onward.   ## Any Questions? Did you find this article helpful? Please let us know any feedback you may have in the comments section below. We'd love to help you out!